Francesc Macià 10
Context
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Francesc Macia 10 is a luxury property development in Barcelona, originally designed by Swiss architect Marc Sauget in 1967. Revived in 2017 by Brazilian architect Marcio Kogan, Francesc Macia 10 curated a living experience on par with some of the world's leading five-star hotels in the comfort of the private, luxury residential setting.
Challenge
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Support residential sales and communication strategy in the run-up to the PR launch of the mixed-use luxury development.
Insights
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Ultra-high-net-worth individuals (UHNWI) seek unique & exclusive lifestyle experiences
Strategy
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Establish FM10 as the new standard of living in Barcelona and offer their target audience only a glimpse into aspects of life at FM10 including its exclusive residential amenities
Creative Output
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Commissioned a series of photographs to convey the essence of the building’s identity. Capturing exterior and interior motifs in detail and combined with the narrative, the project was unveiled through a website and a series of print adverts in selected press
Result
Securing sales with their target audience with 2 flats of up to €8 million sold
An exclusive private exhibition of the stunning images along with a beautiful coffee book could have been organised for a selected number of VIPs to entice them