A glimpse into some of the client projects I've had the pleasure of working on
Due to the confidential nature of some of these projects, I am unable to openly share. Please click on the lock icon to contact me for full access.
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EUROPE
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FMCG
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EMPLOYEE BRANDING
Established in 1954, Relais & Chateaux is a comprehensive directory of luxury hotels and restaurants, with more than 560 establishments located in over 60 countries worldwide.
CHALLENGE
Particularly well known in France, especially with the older generation of travellers, Relais & Chateaux was keen to attract and engage a younger audience but were not producing the type of content suited to reach their desired target customer.
Contact me for access
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UK
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TRAVEL
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EMPLOYEE BRANDING
Galeries Lafayette, founded in 1912 has become an icon of Parisian retail with its flagship store on Boulevard Haussmann but it now operates in numerous locations in France.
CHALLENGE
How does Galeries Lafayette reinvent itself for the 21st century and for its regional portfolio, cultivating a reputation for innovation whilst retaining a classic feel?
Contact me for access
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EUROPE
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FMCG
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EMPLOYEE BRANDING
Established in 1954, Relais & Chateaux is a comprehensive directory of luxury hotels and restaurants, with more than 560 establishments located in over 60 countries worldwide.
CHALLENGE
Particularly well known in France, especially with the older generation of travellers, Relais & Chateaux was keen to attract and engage a younger audience but were not producing the type of content suited to reach their desired target customer.
Contact me for access
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FRANCE
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RETAIL
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NAMING
Galeries Lafayette, founded in 1912 has become an icon of Parisian retail with its flagship store on Boulevard Haussmann but it now operates in numerous locations in France.
CHALLENGE
How does Galeries Lafayette reinvent itself for the 21st century and for its regional portfolio, cultivating a reputation for innovation whilst retaining a classic feel?
Contact me for access
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FRANCE
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HOSPITALITY
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PUBLISHING
Established in 1954, Relais & Chateaux is a comprehensive directory of luxury hotels and restaurants, with more than 560 establishments located in over 60 countries worldwide.
CHALLENGE
Particularly well known in France, especially with the older generation of travellers, Relais & Chateaux was keen to attract and engage a younger audience but were not producing the type of content suited to reach their desired target customer.
Contact me for access
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CANADA
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AVIATION
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BRAND VISION & IDENTITY
To celebrate a big milestone - Air Canada’s 80th anniversary and Canada’s 150th anniversary, Air Canada had huge ambitions to break into the top-ten of the world’s global airlines.
CHALLENGE
At such a pivotal time in history, how does Air Canada reaffirm its position in the aviation industry to become one of the world’s top-ten airlines?
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BARCELONA, SPAIN
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PROPERTY DEVELOPMENT
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BRAND VISION & IDENTITY
Francesc Macià 10 is a luxury property development in Barcelona, originally designed by Swiss architect Marc Sauget in 1967. Revived in 2017 by Brazilian architect Marcio Kogan, FM10 curated a living experience on par with some of the world's leading five-star hotels in the comfort of the private, luxury residential setting.
CHALLENGE
Develop a communication strategy to support residential sales in the run-up to the PR launch of the mixed-use luxury development
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ZURICH, SWITZERLAND
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TRANSPORT
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ADVERTISING
Following on from the previous advertising campaign, which helped reposition Zurich Duty-Free’s offer as an attractive retail destination for passengers, Zurich Duty-Free began the process of refurbishing all of their stores.
CHALLENGE
How do you guarantee ambitious revenue target during the different phases of the Zurich Duty-Free stores' refurbishment - whilst still keeping the brand perception by customers intact?
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